Katrina Kaif Instagram – It came, it conquered, and it’s definitely here to stay – meet the homegrown makeup brand that won hearts across the country and the VOGUE India beauty ‘brand of the year’ award for #VBF2022. Ever since its 2019 launch, Katrina Kaif’s (@katrinakaif) Kay Beauty (@kaybykatrina ) instantly grew to become one of India’s most loved makeup brands. The philosophy was simple –– making makeup more accessible to the girl and boy next door. And even three years later, Kay Beauty doesn’t fail to impress with its array of high-performance, trendy, and super affordable products that are formulated with natural ingredients. The brand’s celebration of skin colour and body positivity, make it the perfect go-to for every generation in the country. @repost Posted @withregram • @vogueindia A big thank to my partners @falguninayar & @mynykaa