Joe Sugg Instagram – AD – I’ve partnered up with @AmericanExpressUK to spend the day at @villagegreengrocers with its owner Bee who opened my eyes to all the skills and dedication needed to turn your dreams into a successful business. The American Express #ShopSmallUK campaign aims to support small businesses by encouraging the nation to back their high street and enjoy the benefits of shopping small, whatever their budget. I urge everyone to get out there and shop small! ❤️ #ShopSmallUK #AmexAmbassador”