Stephen Satterfield Instagram – Introducing HONE!!! A brand new culinary talent agency from @whetstonemedia supporting the most talented innovators in the food, beverage and farming sectors.
Please join me in welcoming @aliciadkennedy @farmerjawn @reem.assil @femingtonsteele as the first to begin this exciting voyage!!
Why is Whetstone getting into talent representation? Like many of the brightest business ideas, this came from a personal pain point.
When we launched in 2017, food media was dramatically different. The industry badly lacked diversity, and coverage on food had been reduced to “really cheap” or “really expensive.”
Along the way Whetstone Media raised over a million dollars, launched a podcast network (with over 100 scripted episodes!), created a second print magazine, RASA, in addition to printing the 11th volume of our flagship magazine.
And then there was hosting a hit Netflix series, which taught me that some things are impossible to prepare for until you’ve seen them before.
For every blessing there’s been a dozen hard-learned lessons. HONE was created for those who need help when luck catches up.
It seemed to me culinary arts and its adjacent industries were missing an intermediary afforded to talent in other sectors like sports, speaking, art and entertainment. We are undoubtedly in the age of talent, which raises the stakes for representation.
These days, talent, content, PR, brand and media have been flattened into the same thing and keep changing. What is needed more than ever is fluency across these mediums. That’s why we created HONE.
Publishing, production, platform, talent. Now @whetstonemedia | @honetalent can do it all. A brand or star? Whatever your offer, we’ll help you make it sharper! ✨🔪✨
HONE is now open for business and accepting talent submissions and business inquiries.
To learn more about HONE and its services, visit www.hone-talent.com.
HONE is made possible by the Head of Talent @shanikahillocks and the close consultation of @ambb_mayy.
**Stay tuned. More announcements coming soon ** | Posted on 23/Feb/2023 22:54:48
