Polina Pushkareva Instagram – Sometimes starting over is the best option
As you know, I have been developing my own underwear brand for 4 years. It’s the greatest and the most important project for me. This idea was born from a problem I faced myself.
All underwear at the market is either oversexualized or poor quality and doesn’t fit well. And I want to create a brand that is both beautiful and comfortable.
In this project I invested a significant amount of money, time, and mental health. I worked with two teams and today I’ve finally changed the team for the third time.
I think it’s the best solution. New team launched Maison Margiela, Giambattista Valli, worked with Versace. Together we will make the brand even cooler and more ambitious.
Now the plan is to immerse deeply in this business for the upcoming year. I will travel to Italy, engage in development, visit factories, and delve into all processes.
And next year we will launch two collections at once:
– couture collection, which we will present at the Fashion Week in Milan in February
– the main collection, which will be released in April-May
Nioly Underwear coming soon… Milan, Italy | Posted on 21/Jun/2023 01:45:26