Polina Pushkareva Instagram – I finally saw my first ever couture collection and it’s gorg 4 years ago I made a decision to create my own underwear line, which has grown into a large-scale project. And the launch of Nioly Underwear will start with the presentation of its couture collection. Why do I need it? The couture collection works well for marketing goals and lets immediately bring Nioly Underwear to the level of a luxury brand. So it won’t be perceived just as a brand of another influencer. Creating a couture collection is expensive and not every brand can afford it. But I have the financial opportunity to create my brand the way I want and go against the fashion industry. What pisses me off is that the fashion industry makes us all look the same and that popular top brands create beautiful clothes of the shitty quality or too sexualized pieces. I want to change this. Plus, I often attend events and “advertise” other people’s clothes. So why not create your own collections for yourself and your celebrity clients? And instead of promoting others, promote your own brand. Along with the underwear line, I want to launch a jewelry brand. But I haven’t made up my mind on it. I do love jewelry, but I’m sick of spending hours searching for interesting and high-quality products. Since, in fact, there is no normal-priced, interesting and high-quality jewelry on the market. I can’t name even a single brand where I could definitely find and choose something like that. And when you see a problem, you can turn it into a great business opportunity and become the person who will fix it. That’s how business works 🤌 Milan, Italy