Polina Pushkareva Instagram – Paris fashion week done: my key take-aways and plans
I was watching 8 shows and found out tricks that I will definitely use at the presentation of my brand in February 2024
1. The collections themselves
When have you seen collections, looking at which you would say “Wow, I’ve never seen something like that before”? Unfortunately, I didn’t see anything new at the fashion week in Paris. There was a lot of “borrowing” from other designers, the clothing elements in the collections didn’t resonate with one idea, there was no feeling of a “whole” picture.
2. The way shows are organized
No wow effect at the shows. They were organized in the same palaces, the same people attended them. And actually no one cares about the designer.
I heard influencers talking to each other about how bored they were with all these shows, and then they opened their Instagram and were like, “Wow, we’re so glad to attend this show.” This won’t surprise anyone, and the audience feels how fake it is.
Shows must be viral and interesting to reach the public. And they will reach the audience only if the people, who attend the show, post a truly incredible show.
The division into rows is not what should be done in 2023. There should be one row, making everyone equally important. I value all the people who come to my show and I am equally happy to see them.
And I think that most likely there will be a dress code for my show. I saw a guy who came to a wedding show in some kind of BDSM costume. I think it is inappropriate, since it spoils the content and image of the brand.
3. Fewer influencers
The more I interact with fashion influencers, the more, pardon me, I get sick of them. Especially when you start talking to them or listening to them talk. They mock the audience, the designer, and generally behave in a very ungrateful way. And I don’t want to sponsor an industry that has too much money and ego.
People who will promote my brand and who will be the faces of my brand = my audience, or people who inspire me. But not because of how skinny and cool they are, but because they bring something on the table for society. Paris, France | Posted on 06/Oct/2023 00:46:59