Masaba Gupta Instagram – A hydrating, meticulously formulated foundation by a homegrown Indian brand? You have it!! #Lovechild just launched its 4K Mattifying foundation and of course I couldn’t wait to show you guys what it looks like! The formulation is made up of rosehip and jojoba oil, cica extract and oat beta glucan and it’s so good for the skin that a few of my MUA friends already swear by it! Also, it’s sweat, transfer and humidity resistant, so no need to worry about makeup smudges on your white outfits! We have launched this in 18 beautiful shades to match 90% of Indian skin tones*. Try it and tell me what you think? :) P.s. I’ve used Cinnamon Screenplay as my foundation shade, Caramel Glam for concealer and prepped my skin with moisturiser and @lovechildbymasaba’s pore mattifying primer. ☺️ *Basis NEPA research study, Dec 2023 claimed by 70% Indian consumers (100 participants)