Maria Grazia Chiuri Instagram – 1967 was the year in which the Miss Dior line was born: the Maison’s first prêt-a-porter collection, designed by Marc Bohan together with his right-hand man Philippe Guibourgé. In September of the same year, Marc Bohan opened the Maison’s first ready-to-wear store in Paris. The new line was aimed at a young clientele, it was designed for a new generation. This represents a turning point in fashion, a moment of transition into a new approach to clothing, as the crafts involved in Haute Couture evolved into methods that would allow for the serial production of clothing. Thus the Miss Dior collection opens up the possibility of reproducing a garment, and shapes in a modern way the woman’s body. The collection immediately became popular and many celebrities, such as Sofia Loren or actress Annie Buron-Fosse appeared wearing the Miss Dior line in major magazines editorials like Vogue.