Candace Nelson Instagram – My byline in Inc. magazine is officially out! “How the Cupcake Queen Broke Free of Her Brand” – this story is about the evolution of my personal brand and how I struggled to reposition myself from “Mrs Sprinkles” to an entrepreneurial thought leader. 🧁➡️🦈 “In 2012, after nearly a decade of building Sprinkles, my husband and I sold a majority stake of the com­pany to a private equity firm. We were excited to pursue new opportunities, but while my husband quickly embraced the freedom of his new chapter, I faced a unique challenge with mine. The loyal audience I had cultivated was tightly linked to my identity as a baker and integral to my personal brand, and managing its expectations started to weigh heavily on me. I yearned to share my growing identity as an entrepreneur, to mentor other businesswomen, to be recognized as more than just Mrs. Sprinkles. But that was not what my followers had signed up for.” I’m so excited to share this story of evolution and authenticity with you! On newsstands and online now. Thank you @incmagazine 🤩 #byline #incmagazine #candacenelson #entrepreurmotivation #rebrand #personalbrand