Jen Gunter Instagram – It seems there are an ever increasing number of supplements aimed at menopause. There are doctors, naturopaths, and online menopause platforms etc all with their own “brand,” which gives a bespoke illusion. However, every one of these supplements is simply a private label and there is zero research or medical training needed to get up and running with this kind of supplement. None. I know, because I went through the steps of making my own private label menopause supplement.
When health influencers, including doctors bring their own supplement to market they are capitalizing on the trust that have earned by being a doctor as well as the misogyny that has created gaps in medicine for women in menopause. They are not closing those gaps. Feminism would be doing quality studies to prove your product had value, misogyny is making hundreds of thousands or even millions from untested, unregulated products with bold claims (all with an asterisk indicating they can’t really do anything).
If I went forward with my Dr. Jen’s Menopause Taming Turmeric Supplement at $35 a bottle I would just need to convince about 3% of my followers (right now I have about 260k followers) to buy ONE BOTTLE to make $195,302. And that is the low end, if I ordered more product up front I could push that number up higher.
There is less work than you think involved. It was about six hours of time to get the quotes and figure out how to set up a Shopify. If we had gone through with it I think it would have been 40-80 hours to get completely set up. That is what it takes to potentially generate tens or hundreds of thousands or even millions of dollars a month, and the only ongoing work I need to do to keep it going is a few hours a month of checking on reorders and social media content to promote my supplements and maybe some paid ads on Facebook targeting women ages 42-65.
Please head to The Vajenda to read all about my private label experience with my fictitious Dr. Jen’s Menopause Taming Turmeric Supplement. I was shocked at how easy it was and the profit involved explains why so many are doing it. | Posted on 13/May/2024 21:27:24