Jo Frost Instagram – BABY MEDIA is not going to help your INFANT with language or development but YOU CAN because you hold the MAGIC they need, interaction. Present LIVE HUMAN loving interaction, is exactly what advances our infants learning experience and their brain development.  I understand parents these days gravitate to the little cute popular shows of today for a welcome quick break,just like they did years ago with the scandalous Baby Einstein shows,again another marketing ploy for parents with infants, however I can tell you because I’ve lived this life for decades in my field, it doesn’t matter how companies tweek creatively, put a person in the mix,use tonation,inflection,labeling, know one thing, media profit because they count on you not being educated to know any different, and innocently you believe them. They influence you to believe you are giving your child the best chance, and play on your emotional desire wanting to be the best parent you can for your infant child. Do not be fooled, it simply isn’t true. Babies need REAL LIFE experiences, face to face, they notice each and every subtle expression and your immediate response to each sound,babble or physical interaction. I’ve spent absolutely thousands of hours on the floor with babies, face to face,every micro loving expression is not wasted on your infant,your physical presence is key. When you need a small break and you should, give your infant real life sensory soft toys to hold,squeeze and observe from one hand to the next. Moving on to stacking,shapes & colours in the latter months of infant hood. You are ALL they need as infants. Jox #Helpingfamiliesshine💫 #parenting #JoFrostConfidentBabyCareBook