Diipa Khosla Instagram – Today, as I sign the final papers for a GLOBAL partnership between Sephora, the world’s biggest beauty retailer, and our very own @indewild, I’m honestly speechless. We’ve just launched online and in ALL @SephoraUK stores across the UK!
I vividly remember my first visit to a Sephora store 12 years ago. As a student in The Netherlands, fresh from India, I walked in with wide eyes, marveling at the luxury brands on display. I saved up €23 for my first purchase—a Dior mascara. I saw brands like Dior, Estee Lauder, Lancome, and Benefit, all so beautifully curated. But I also noticed something—none of the models looked like me.
Just 3 years into our journey, here we are. This achievement reflects both our team’s growth and Sephora’s commitment to diversity. Today, we bring our own science-backed version of 5000 years of Indian beauty wisdom to the world. We’re proudly showcasing our rich culture in a modern form.
The world is ready for India. A homegrown, ‘made in India’ brand is going to shine on Sephora shelves globally. We get to share rituals like the ‘champi’ and introduce superherbs like turmeric and ashwagandha, along with household staples like ghee. Just as India introduced Yoga and Meditation to the world, both now scientifically recognized, our beauty traditions are ready for global recognition.
I dream big and never settle for less than the best, but this moment humbles me. None of this would be possible without you. Your support, curiosity, excitement, and loving criticism built this brand brick by brick. From our dining table, while heavily pregnant and during a global pandemic, to NOW.
This one is for YOU. We started 3 years ago on a Zoom call, and today we are a community of 500,000 strong. We promise to keep evolving and bringing you the best of Ayurvedistry™. The best is yet to come!! 🚀🥹❤️ | Posted on 22/Sep/2024 18:20:38
