🇺🇸 Happy Labor Day weekend! Saying farewell to summer is so hard. I’m missing those long Sun Valley summer days, but feeling recharged and ready to dive into fall! 🍂 Looking ahead and lots to look forward to: speaking engagements, Pizzana happenings and exciting moves with some of my investments. Can’t wait to share all with you! Let’s go! 🚀💥🚀 How are you feeling this weekend?
🇺🇸 Happy Labor Day weekend! Saying farewell to summer is so hard. I’m missing those long Sun Valley summer days, but feeling recharged and ready to dive into fall! 🍂 Looking ahead and lots to look forward to: speaking engagements, Pizzana happenings and exciting moves with some of my investments. Can’t wait to share all with you! Let’s go! 🚀💥🚀 How are you feeling this weekend?
🇺🇸 Happy Labor Day weekend! Saying farewell to summer is so hard. I’m missing those long Sun Valley summer days, but feeling recharged and ready to dive into fall! 🍂 Looking ahead and lots to look forward to: speaking engagements, Pizzana happenings and exciting moves with some of my investments. Can’t wait to share all with you! Let’s go! 🚀💥🚀 How are you feeling this weekend?
🇺🇸 Happy Labor Day weekend! Saying farewell to summer is so hard. I’m missing those long Sun Valley summer days, but feeling recharged and ready to dive into fall! 🍂 Looking ahead and lots to look forward to: speaking engagements, Pizzana happenings and exciting moves with some of my investments. Can’t wait to share all with you! Let’s go! 🚀💥🚀 How are you feeling this weekend?
Safe to say we accomplished a lot in 2024 💪🍕 #pizzana #2024 #entrepreneur #candacenelson #pizzalover #pizzanalove
The Lipstick Index explained 💄 First observed during the Great Depression, this phenomenon was officially coined in 2001 by Leonard Lauder (of Estée Lauder). He noticed that during economic recessions, lipstick sales actually increase! 🤯 Why? The Lipstick Index reveals that even in tough times, consumers seek affordable luxuries. While people cut back on big expenses, they indulge in smaller “treats” to maintain a sense of normalcy and joy. I witnessed this firsthand during the Great Recession with Sprinkles Cupcakes. Rather than seeing a drop in sales, customers continued buying our cupcakes as a sweet escape from financial stress. Business owners, have you experienced the Lipstick Index in action? Share your stories below! 💄 Thanks @gracebeverley for having me on the Working Hard, Hardly Working podcast! #LipstickIndex #BusinessInsights #EconomicTrends #CandaceNelson #EntrepreneurWomen #BusinessLessons #Entrepreneurship101
And it could’ve been an email 🤦🏼♀️ #entrepreneurlife #entrepreneurhumor #entrepreneurhustle #candacenelson #businesshumor #businessowner #womenentrepreneurship
I had my whole life mapped out at 25. 👇🏻 I graduated college with honors and was recruited to a prestigious investment bank. I was doggedly following the path that I thought would bring me security and success. And then … I lost my job. 😦 My whole foundation was rocked. I had done everything “right”, and suddenly I was back where I began. Then, I took a step back and reflected. Was I really happy on that path? Was I pursuing what I truly wanted to do or…just what I thought I should do? That self reflection led to my epiphany to go to pastry school. There are so many stories and lessons along the way (you can read them in my book Sweet Success!), but eventually, I created the world’s first cupcake bakery and global hit, @sprinklescupcakes. 🧁 Years later, I became a bestselling author ✍🏼 producer 🎬 keynote speaker 🎤 founder of @pizzana 🍕 and Guest Shark on @sharktankabc.🦈 Safe to say… my life plan at 25 didn’t go according to plan. The good news? It turned out even better. Your turn! What moment in your life felt like an ending at the time, and ended up serving as a new beginning? ❤️👇🏻 #newbeginnings #businessjourney #candacenelson #entrepreneurjourney #sprinklescupcakes #pizzana #cupcakewars #sugarrushnetflix #sharktank
Can you count how many outfit changes? 😅 Welcome to a busy day in my life as a founder👇🏻 Morning time with my family, getting camera ready with the best glam squad (@andrewzepeda @Simbelcherbeauty ), kicking off as the inaugural guest on the new @labusinessjournal @pncbank podcast C-Speak, speaking to @alliewebb’s Messy community, grabbing content with @danieleuditi for @pizzana’s new Cacio Club and Padrino sandwich, and working on an upcoming keynote. And of course, morning & evening skincare 🧖🏼♀️ (using @111skin, @tallyhealth, @drdiamondsmetacine) What does your “day in the life” typically look like? 👗 @veronicabeard @ofthemomnt
The fastest way to finding out if something will work for you… is to try it. Here’s to going for it. 🥂 My little cupcake idea turned into @sprinklescupcakes, which transformed me into an author, speaker, Guest Shark on Shark Tank, and founder of @pizzana. This is your sign to try it! #entrepreneurshipmotivation #candacenelson #sprinklescupcakes #sprinkles #chaseyourdream #passionpreneur #hopecore #pursueyourpassion
I turned down Cupcake Wars 👇🏻 At first, Cupcake Wars was pitched to me a docuseries following bakery business owners… I said no. It wasn’t the right fit for me or my business at the time. Then, they came back with a new idea – a competition show. Now that caught my attention! 👀 Next thing I knew, I was judging over 100 episodes on the Food Network hit show Cupcake Wars. Sometimes, the right idea just needs a little bit of tweaking to become a home run. Any Cupcake Wars fans here? #cupcakewars #candacenelson #sprinklescupcakes #entrepreneurship #womenentrepreneurs #businessjourney #competitionshow #sprinkles
Everything HAS already been done. 🫠 Really, it has. When I started Sprinkles, I wasn’t creating a brand-new concept. It was a bakery – with a twist. You can take a concept that already exists (like a bakery) and put your own, fresh spin to it. Just make sure that it’s different enough so people NOTICE it! ✨ You don’t need to reinvent the wheel – just give it a little polish. Yes, everything HAS been done, but not everything has been done YOUR WAY. P.S. Want to hear more? I talk about all this and more in my book Sweet Success. 🧁🩷 (Comment BOOK and I’ll send you the link)
Here’s to another year of taking big stages and chasing new adventures ✨ Coming for you, 2025 #newyearseve2024 #nye2024 #candacenelson
I wasn’t being authentic… 👀 I built an entire personal brand on cupcakes – from Sprinkles to my shows Cupcake Wars and Sugar Rush. I was DEEEP in cupcake-land, and I loved it! 😅🧁 But, when we made the huge decision to sell Sprinkles to private equity in 2012, my interests began to expand and evolve. I wanted to keep showing up authentically and share all the new and exciting things I was doing. 👇🏼 BUT… My cupcake fans weren’t all keen on pizza or entrepreneurship. That’s not what they had signed up for! So… I went back to my old persona. I kept sharing the recipes people wanted until one day, I realized I needed to be honest to myself and my audience. So I drummed up my courage and started sharing all the different parts of me. 💪🏼 It took a minute to make the transition and not everyone stuck around…but most did. 🥰 Can you relate to my desire to evolve? How have you and your personal brand developed over the years? P.S. Want more weekly inspiration on building (or pivoting) your personal brand or business? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌✨ #businessjourney #entrepreneurjourney #authenticitymatters #personalbrand #sprinklescupcakes #candacenelson #pizzana
I wasn’t being authentic… 👀 I built an entire personal brand on cupcakes – from Sprinkles to my shows Cupcake Wars and Sugar Rush. I was DEEEP in cupcake-land, and I loved it! 😅🧁 But, when we made the huge decision to sell Sprinkles to private equity in 2012, my interests began to expand and evolve. I wanted to keep showing up authentically and share all the new and exciting things I was doing. 👇🏼 BUT… My cupcake fans weren’t all keen on pizza or entrepreneurship. That’s not what they had signed up for! So… I went back to my old persona. I kept sharing the recipes people wanted until one day, I realized I needed to be honest to myself and my audience. So I drummed up my courage and started sharing all the different parts of me. 💪🏼 It took a minute to make the transition and not everyone stuck around…but most did. 🥰 Can you relate to my desire to evolve? How have you and your personal brand developed over the years? P.S. Want more weekly inspiration on building (or pivoting) your personal brand or business? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌✨ #businessjourney #entrepreneurjourney #authenticitymatters #personalbrand #sprinklescupcakes #candacenelson #pizzana
I wasn’t being authentic… 👀 I built an entire personal brand on cupcakes – from Sprinkles to my shows Cupcake Wars and Sugar Rush. I was DEEEP in cupcake-land, and I loved it! 😅🧁 But, when we made the huge decision to sell Sprinkles to private equity in 2012, my interests began to expand and evolve. I wanted to keep showing up authentically and share all the new and exciting things I was doing. 👇🏼 BUT… My cupcake fans weren’t all keen on pizza or entrepreneurship. That’s not what they had signed up for! So… I went back to my old persona. I kept sharing the recipes people wanted until one day, I realized I needed to be honest to myself and my audience. So I drummed up my courage and started sharing all the different parts of me. 💪🏼 It took a minute to make the transition and not everyone stuck around…but most did. 🥰 Can you relate to my desire to evolve? How have you and your personal brand developed over the years? P.S. Want more weekly inspiration on building (or pivoting) your personal brand or business? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌✨ #businessjourney #entrepreneurjourney #authenticitymatters #personalbrand #sprinklescupcakes #candacenelson #pizzana
I wasn’t being authentic… 👀 I built an entire personal brand on cupcakes – from Sprinkles to my shows Cupcake Wars and Sugar Rush. I was DEEEP in cupcake-land, and I loved it! 😅🧁 But, when we made the huge decision to sell Sprinkles to private equity in 2012, my interests began to expand and evolve. I wanted to keep showing up authentically and share all the new and exciting things I was doing. 👇🏼 BUT… My cupcake fans weren’t all keen on pizza or entrepreneurship. That’s not what they had signed up for! So… I went back to my old persona. I kept sharing the recipes people wanted until one day, I realized I needed to be honest to myself and my audience. So I drummed up my courage and started sharing all the different parts of me. 💪🏼 It took a minute to make the transition and not everyone stuck around…but most did. 🥰 Can you relate to my desire to evolve? How have you and your personal brand developed over the years? P.S. Want more weekly inspiration on building (or pivoting) your personal brand or business? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌✨ #businessjourney #entrepreneurjourney #authenticitymatters #personalbrand #sprinklescupcakes #candacenelson #pizzana
I wasn’t being authentic… 👀 I built an entire personal brand on cupcakes – from Sprinkles to my shows Cupcake Wars and Sugar Rush. I was DEEEP in cupcake-land, and I loved it! 😅🧁 But, when we made the huge decision to sell Sprinkles to private equity in 2012, my interests began to expand and evolve. I wanted to keep showing up authentically and share all the new and exciting things I was doing. 👇🏼 BUT… My cupcake fans weren’t all keen on pizza or entrepreneurship. That’s not what they had signed up for! So… I went back to my old persona. I kept sharing the recipes people wanted until one day, I realized I needed to be honest to myself and my audience. So I drummed up my courage and started sharing all the different parts of me. 💪🏼 It took a minute to make the transition and not everyone stuck around…but most did. 🥰 Can you relate to my desire to evolve? How have you and your personal brand developed over the years? P.S. Want more weekly inspiration on building (or pivoting) your personal brand or business? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌✨ #businessjourney #entrepreneurjourney #authenticitymatters #personalbrand #sprinklescupcakes #candacenelson #pizzana
I wasn’t being authentic… 👀 I built an entire personal brand on cupcakes – from Sprinkles to my shows Cupcake Wars and Sugar Rush. I was DEEEP in cupcake-land, and I loved it! 😅🧁 But, when we made the huge decision to sell Sprinkles to private equity in 2012, my interests began to expand and evolve. I wanted to keep showing up authentically and share all the new and exciting things I was doing. 👇🏼 BUT… My cupcake fans weren’t all keen on pizza or entrepreneurship. That’s not what they had signed up for! So… I went back to my old persona. I kept sharing the recipes people wanted until one day, I realized I needed to be honest to myself and my audience. So I drummed up my courage and started sharing all the different parts of me. 💪🏼 It took a minute to make the transition and not everyone stuck around…but most did. 🥰 Can you relate to my desire to evolve? How have you and your personal brand developed over the years? P.S. Want more weekly inspiration on building (or pivoting) your personal brand or business? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌✨ #businessjourney #entrepreneurjourney #authenticitymatters #personalbrand #sprinklescupcakes #candacenelson #pizzana
I wasn’t being authentic… 👀 I built an entire personal brand on cupcakes – from Sprinkles to my shows Cupcake Wars and Sugar Rush. I was DEEEP in cupcake-land, and I loved it! 😅🧁 But, when we made the huge decision to sell Sprinkles to private equity in 2012, my interests began to expand and evolve. I wanted to keep showing up authentically and share all the new and exciting things I was doing. 👇🏼 BUT… My cupcake fans weren’t all keen on pizza or entrepreneurship. That’s not what they had signed up for! So… I went back to my old persona. I kept sharing the recipes people wanted until one day, I realized I needed to be honest to myself and my audience. So I drummed up my courage and started sharing all the different parts of me. 💪🏼 It took a minute to make the transition and not everyone stuck around…but most did. 🥰 Can you relate to my desire to evolve? How have you and your personal brand developed over the years? P.S. Want more weekly inspiration on building (or pivoting) your personal brand or business? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌✨ #businessjourney #entrepreneurjourney #authenticitymatters #personalbrand #sprinklescupcakes #candacenelson #pizzana
I wasn’t being authentic… 👀 I built an entire personal brand on cupcakes – from Sprinkles to my shows Cupcake Wars and Sugar Rush. I was DEEEP in cupcake-land, and I loved it! 😅🧁 But, when we made the huge decision to sell Sprinkles to private equity in 2012, my interests began to expand and evolve. I wanted to keep showing up authentically and share all the new and exciting things I was doing. 👇🏼 BUT… My cupcake fans weren’t all keen on pizza or entrepreneurship. That’s not what they had signed up for! So… I went back to my old persona. I kept sharing the recipes people wanted until one day, I realized I needed to be honest to myself and my audience. So I drummed up my courage and started sharing all the different parts of me. 💪🏼 It took a minute to make the transition and not everyone stuck around…but most did. 🥰 Can you relate to my desire to evolve? How have you and your personal brand developed over the years? P.S. Want more weekly inspiration on building (or pivoting) your personal brand or business? Comment “NEWSLETTER” and I’ll send you the link to sign up! 💌✨ #businessjourney #entrepreneurjourney #authenticitymatters #personalbrand #sprinklescupcakes #candacenelson #pizzana
Don’t let imposter syndrome get in the way of your success 👏🏼 As women, we are socialized very differently than our male counterparts… The consequence? We deal with imposter syndrome and a lack of self-confidence. But it doesn’t mean it should dictate our success! To this day, I still get that feeling of, “Do I belong here?” when I walk into a room. 😳 But… you MUST push through it. You get past those feelings when you continue to put yourself in those uncomfortable situations and come out the other side. THIS is where you learn and grow! 🌱 I speak about this in length in my book Sweet Success (Comment BOOK and I’ll share the link!) 👉🏼 What are the biggest lessons you’ve learned about mindset in business? #candacenelson #impostersyndrome #mindsetinbusiness #entrepreneurmindset #womenentrepreneurship #businessmindset
Are you talking about business with your girlies? You should be! As women, we haven’t always been encouraged to talk about business like men. We haven’t had the same spaces to discuss it, and it doesn’t always feel natural to bring it up in daily conversations. If business is your thing, talk to your friends about it. Discuss your challenges and share your resources with the women around you. And don’t hesitate to network wherever you are. Meet you out on the golf course? 😉⛳️ #femaleentrepreneurship #femaleentrepreneurs #womenentrepreneurs #womeninbusiness #businesswomenontherise #candacenelson
… What she said 🫢😂 #womeninbusiness #femaleentrepreneurs #candacenelson #womenentrepreneurship #businesshumor #girlboss #womeninbusiness
