Neha Nagar Instagram – Many content creators are becoming Crorepati in just 2 to 3 years. Some think that content creation is the easiest job in India.
But the shocking truth is that 88% of full-time content creators are not able to make money.
While 46% of them make less than Rs. 70,000 in a year, and you might be curious why so many people fail to make money,
Well, after spending almost 4-5 years in this space,
I noticed these 5 reasons:
1. Lack of Consistency:
This business thrives on regularly providing fresh content to keep your audience engaged. Infrequent uploads can lead to viewers losing interest and moving on to other creators. ( I know its not easy but compounding works everywhere )
2. Not Understanding Your Niche:
Being a jack of all-trades might seem appealing, but focusing on a specific niche allows you to build a targeted audience and become an authority figure within that community. Brands are more likely to collaborate with creators who have a well-defined niche. ( I picked something I was passionate about)
3. Creating Content That Doesn’t Resonate With Your Audience:
Understanding your audience’s wants and needs is crucial. Creating content that they find irrelevant or uninteresting will not keep them coming back for more. ( aajkal health content is trending)
4. Poor Video/Audio Quality:
Competition for getting attention has become higher, so production quality can make or break the viewing experience. While expensive equipment isn’t always necessary, clear sound and good lighting are essential for professional-looking content. ( when you start, start with anything you have but then try to improvise by each and every video )
5. Not Promoting Your Content Effectively:
Great content needs promotion to be seen. Utilise different social media platforms, collaborate with other creators, and explore various marketing strategies and trends to get your work in front of the right viewers. ( use trend to get more engagement)
And most importantly don’t make videos just for the sake of making videos. Enjoy !!
Let me know if you are stuck somewhere, will try to help:) | Posted on 09/Nov/2024 22:54:15
